I finally tasted it after a few weeks of just looking curiously at the posters in a nearby 7-11 store.
What can I say. Yummy!
So far I've tasted almond. There's two more flavors : chocolate truffle and classic chocolate
But it is being sold around worldwide for several years now.
Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark. The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.
According to their facebook page
Launched in 1989, Magnum was the first chocolate covered ice cream for pleasure seekers. Today, Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams.
I think the local ice cream industry has some competition. I have been hearing our nearby 7-11 has been running out of supplies by late afternoon and summer is just peaking.